My App’s Retention Is Terrible, But It Still Makes Money Without Paid Ads
My app is called Animal Twin.
https://play.google.com/store/apps/details?id=com.appforge.mypetmatch
The retention is almost nonexistent, but it still makes a small amount of money. I wanted to share some thoughts about that.
Animal Twin is an app that tells users which animal they look like.
Because of the nature of the app, most people use it once and don’t really have a reason to come back. Maybe they might open it again when hanging out with friends, but that’s about it.
So yes, the retention is terrible. But even without running paid marketing, new users keep coming in organically, and the app continues to generate revenue.
I also tried paid marketing to maximize ad revenue, but because the app has such low retention, it kept losing money, so I stopped.
It’s not a huge amount of money, but I wanted to share this as an example that even this kind of app structure can still generate some revenue.
If anyone has feedback on the app or paid marketing, I’d be happy to hear it.
Animal Twin: https://play.google.com/store/apps/details?id=com.appforge.mypetmatch