What's the meta with Enterprise sales in 2026?
I got moved into an enterprise role from a channel role and it will be the first time I have had to cold call and cold email in several years. Back then I was doing 50 to 100 calls a day, using Sales Nav and ZoomInfo, with sales cycles ranging from one week to a month.
From what I have read, just hitting the phones is no longer enough. You need an omnichannel approach covering voicemails, emails and LinkedIn to get prospects attention, with cold calling still being the best shot at actually connecting. My org has embraced this but is still figuring it out.
What is the meta for enterprise prospecting right now? Cold calls feel much harder to connect on than before, and social selling and value add content seem to be getting a lot of attention. But I have not seen real numbers backing up what actually works, and I would rather be closing deals than running experiments.