Tengo un ecommerce multimarca con unos 300 articulos especializados de mascotas. Me gustaría dar de alta una campaña de Google Shopping y creo que lo mejor para que no se dispare el CPC es calcularlo con antelación en cada producto (MARGEN BRUTO - IMPUESTOS - INVERSIÓN ADS - GASTOS DE ENVÍO - PRECIO CAJA) = MARGEN NETO X 0,02
Creéis que es factible una estrategia de este tipo?
Muchas gracias por vuestro tiempo!
Hello!
I’m starting to sell through Meta and, from what I’ve seen, sales funnels are used a lot.
For this, I have created the following structure:
This is an ad where two dogs can be seen walking while wearing different harnesses. In the first case, the harness causes discomfort and is highlighted in red; in the second case, the dog is wearing a Y-shaped harness and walks much better.
This ad has generated a total of 78,875 views and 43,806 ThruPlays (€0.001 each). It uses an Advance+ audience plus the suggestion of an audience interested in luxury and golf (it is a premium-quality harness).
Here, we take the TOFU audience and show them two different ads.
The first compares a low-quality harness with a high-quality one, highlighting all of their differences and benefits.
The second shows an image of a harness that has been used for one year compared to ours, which still looks brand new.
Both ads are designed to increase the perceived value of the product and justify its price.
In this case, I am using a Brand Recall objective.
At this stage, we start pushing the product more directly and show 4 different harnesses featuring a real dog image, a headline, a real customer review, and a direct purchase option.
In this case, I am using a Reach objective.
As experts, I would love to hear your opinion on this campaign structure and whether you would make any modifications.
Thank you very much for your dedication to the community 😄