Velora — Luxury skincare brand identity concept. Feedback welcome!
Hey everyone! I've been working on Velora, a luxury skincare brand identity concept inspired by the editorial aesthetic of Rhode and Jacquemus.
The icon combines two ideas into one shape — a sunscreen bottle and a sun. The negative space inside the mark represents the sun's glow, while the overall silhouette reads as a skincare product. Paired with a clean minimal wordmark.
Color palette includes Olive Leaf, Papaya Whip, Blush Rose and Black Coffe — earthy tones that feel premium and natural.
Would love honest feedback on: — Does the dual concept (bottle + sun) read clearly? — Color palette combination — Overall brand consistency
Thanks in advance!
VELORA is a conceptual luxury skincare brand identity created for modern beauty and wellness businesses.
The objective of this project was to design a minimalist and premium visual identity inspired by contemporary skincare brands and editorial fashion aesthetics.
I focused on creating a calm and sophisticated brand system using a limited earthy color palette, clean typography and high-end packaging mockups to reinforce a sense of modern luxury and simplicity.
The target audience is premium skincare consumers who value minimal aesthetics, self-care and elevated branding experiences.
The project includes:
- logo system
- typography direction
- color palette
- packaging mockups
- editorial brand presentation
- Canva editable assets
Created using Adobe Illustrator, Photoshop and Canva.