u/Ecom-DeepAsh

TikTok Shop is expanding its European footprint. From 15 June, TikTok Shop will be available to shoppers and retailers in Austria, Belgium, the Netherlands, and Poland, joining existing markets in France, Germany, Ireland, Italy, Spain, and the UK.

'Sell Across Europe' feature, rolling out shortly after launch. This feature allows sellers to complete a single registration to access customers across multiple EU markets.

For sellers already active in the EU, I’d love to hear your insights:

• Are you currently selling in the EU?
• Which market has been the most profitable for you right now?
• What challenges are you facing while selling on TikTok Shop?