What's the actual ROI of investing in a proper help desk beyond just reducing complaints?
Been hearing a lot about help desks improving retention and repeat purchase rates, not just reducing ticket volume.
Running a small Shopify store and starting to think seriously about getting one. Partly to reduce the manual workload but also curious if it actually moves the needle on revenue.
Anyone have real numbers or experiences on how a help desk affected their repeat purchase rate or customer lifetime value?
Also open to recommendations for something that doesn't cost a fortune for a smaller store.