Expedia discounts
I'm now seeing discounts on Expedia vs direct booking on hotel websites, usually 10%. I've always searched with Expedia for a variety of reasons, including because their reviews are relatively trustworthy (Google and some other sites let anyone review, while Expedia requires a stay.) and I can compare filter and sort a lot of hotels at once. I used to compare Expedia to the hotel site and prices were about the same, and I'd book directly with the hotel.
But I'm now seeing Expedia rates that beat the direct rates most of the time, usually by about 10%, with basically the same room, cancellation, etc.
Hotel users, this now looks like the best deal.
Hotel owners, I know you hate when we book through services like Expedia because the fees kill you. You need to be matching or beating their rates, otherwise we're never going to book direct, sorry. (And no, I'm not going to waste my time calling you to see if you'll match the rate. That saves you money, but wastes my time.)