Has anyone combined cold email services with paid ads?
Running Google Ads for my consulting business and the leads are decent, but expensive. I’m wondering if pairing ads with cold outreach would make things more consistent. My thought was maybe use PPC for warm traffic and cold email for outbound prospecting.
Problem is I’ve never hired cold email services before and I’m nervous about deliverability issues or hurting my brand reputation. Curious if anyone here runs both channels together successfully and whether outsourcing the outreach side made things easier.