u/Own-Fondant-2400

Hey guys,

I've been lurking for a while and find all of the posts/answers so helpful.

I am trying to wrap my arms around best practices for marketing for captive agency (Allstate). What's the best channel to source leads, how are you using FB/Insta/Google Ads, are you using SEO/AEO? How about direct mail? Is it better to hire an all in one marketing agency? How much should I budget per month to ramp up top of funnel?

Any advice would be appreciated- I am still getting my bearings in the industry. Thx!