r/Indianbusinesses

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I built a SaaS, but signups aren't becoming active users. What am I missing?

I'm a solo developer in my early 20s building a SaaS for small businesses.

After months of development, I finally launched and started trying to get users. I've tried cold emails, cold calls, Instagram Reels, YouTube Shorts, and even visiting local businesses in person.

I managed to get a few signups, but almost none of them actually came back and used the product after registering.

That made me wonder if I'm solving the wrong problem, targeting the wrong audience, or just approaching customer acquisition the wrong way.

For founders who got from 0 to 100 active users:

  • What was the moment things started working?
  • How did you validate that people genuinely wanted your product?
  • Looking back, what was the biggest mistake you made in the early days?

I'm not looking for shortcuts or growth hacks, I'm trying to understand what separates products that get real users from those that only get signups.

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u/bala_ganga_tharan — 5 days ago