How are your MSPMaxxing? Pick a number
A fully MSPmaxxed owner might be:
- 1) MRRmaxxing — converting absolutely everything into recurring revenue. “You want me to plug in a mouse? $4.99/month.”
- 2) Stackmaxxing — adding another tool to the stack every time they encounter a minor problem. 37 agents running on every endpoint.
- 3) Ticketminmaxxing — automating anything that might conceivably generate a ticket.
- 4) QBRmaxxing — turning every client conversation into a strategic review and an upsell opportunity.
- 5) Cybermaxxing — EDR + MDR + XDR + SIEM + SOC + DNS + SAT + “whatever acronym came out this week.”
- 6) AIMaxxing — finding every possible process inside the client's company that could be automated with AI.
- 7) Webinarmaxxing — running educational webinars constantly to generate opportunities from clients and prospects. (this is my pick)
- 8) Vendormaxxing — attending conferences primarily for free drinks, dinners, hoodies and backpacks.
- 9) Certificationmaxxing — collecting Microsoft badges like Pokémon.
- 10) NOCmaxxing — refusing to personally touch anything that could conceivably be outsourced.
- 11) SOPmaxxing — documenting how to document the documentation process.
- 12) Clientbasemaxxing — looking at 100 existing clients and thinking, “How many additional services can these people buy?”
- 13) Exitmaxxing — building recurring revenue, processes and management specifically so the MSP can eventually operate without the owner.
-Scott IT Rockstars
u/scott-millar — 8 days ago