r/TikTokSearchInsights

HAPPY MONDAY FOLKS!!
Just want to say, I'm super excited as we should be finalizing the webinar dates this week, so stand by for an announcement please!
Also, I'm loving all the interactions we've been having on here lately. Good news about creators' videos doing well from the Ambassador Program and also some of you sharing your hard work on our Feedback Friday posts. Let's keep it up!!

As usual...

Please use this post to ask questions and provide feedback!
If you see someone else asking a question you may know the answer to or simply want to drop some knowledge, feel free to comment below! As a reminder, we LOVE to hear from you so please let us know if you have any feedback or recommendations for Create Search Insights!

Hey folks!
It's Tony, your CSI guy here.

Every webinar, we ask the attendees what features they'd like to see next. During our last webinar, one user simply mentioned "Load from drafts." Immediately after, our chat starting blowing up with requests for this feature!

^(yes, load from drafts. Is that possible Tony?)
^(Oh yes, load from drafts!)
^(drafts 100000%)
^(Yes load from drafts is HUGE)

As we emphasize many, MANY times. Your feedback is crucial as it truly helps shape Creator Search Insights into the tool you want it to be. With that being said...

I'm SOOOOO excited and pleased to announce that loading from drafts into CSI is now available and live! Because of the huge demand for this feature, our team got to work to make this happen! Once again, showing that your voices are heard and that we strive to make a difference for creators like you.

When we ask you to help us, help you, we really mean it. Our team reviews the feedback and we collaborate on finding the best, most effective solutions to your problems. I hope you creators can feel as excited as I am. Not just for the feature, but to see that there's a team behind the product that truly cares for its users 🥲

TL;DR: Around 7/15, my normal TikTok distribution suddenly dropped. After weeks of testing, I've been able to get meaningful reach again by optimizing around exact search intent, and I think Tiktok may be putting significantly more weight on Search than it was before.

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Around 7/15, my distribution changed pretty dramatically.
Videos that normally would've gotten a decent initial test started stopping at very low view counts in the double digits.

For context my niche is viral & attention psychology and in the last year l've generated 55+ million views across accounts so I'm familiar with what it requires to make a viral video. I also have a pet account that has been seemingly unaffected by low views as of typing this.

So since the massive drop I've spent the last almost month experimenting publicly with different hooks, formats, posting methods, and search focused videos, because l had a gut feeling TikTok is actively working to improve the algorithm to better understand videos prior to distribution to the FYP.

What I've concluded (and this is just my opinion based on my experiments) is that posting directly from inside of Creator Search Insights, using topics in the content gap that are being highly searched that day, then also optimizing my videos for SEO around that topic...is ultimately for now going to be the new way forward if I want meaningful reach on my main TikTok account.

When I tested this and realized that when the search topic, opening hook, and actual content all closely match, I've had several posts reach well into six figures, (after 7/15) with most of the traffic coming through TikTok Search.

This is ironic to me because traffic from search alone is not eligible for funds from CR whereas traffic from FYP is eligible to be paid from CR ...so do with that what you will 😂

Broader videos have been much less predictable, even when the engagement and watch time seem decent.

So my current theory is simply that TikTok may be putting more emphasis on search intent and topic matching than it was before. And that posting based on search demand can revive your views.

I'm curious if anyone else has been running tests and noticing either the same thing or something different?

Especially: are you seeing a larger percentage of traffic coming from Search lately?

Hey all,
Just a small update that the next heating wave for confirmed Creator Search Insights Ambassador Program videos is happening next week!
We are currently doing the manual review for videos so please be patient with us.
Thank you!!

Hey all!
As we're preparing for our next set of webinars, we'd like to know if there's currently a preference for which day of the week we should host the two webinars?

In the past, we've held the webinars are Thursday and Friday for Sessions 1 and 2 respectively. However, we're open to hearing some suggestions this time and would like to see if we can make them work.

As for the time itself specifically, unfortunately, we are limited to a start time between 9am to 11am (PST). We can potentially try to start it later, but that may be difficult.

So what are your preferred days and times?

Happy Monday folks!
We are wrapping up the webinar planning and should have the next set of webinar dates hopefully by the end of the week. I'm excited to "see" and speak to you all again!
A little preview of a small change I made: I'm trying to leave a bit more room to interact with the folks who attend our webinars more. Hopefully, to answer some questions and just... chit-chat 😄

As usual...

Please use this post to ask questions and provide feedback!
If you see someone else asking a question you may know the answer to or simply want to drop some knowledge, feel free to comment below! As a reminder, we LOVE to hear from you so please let us know if you have any feedback or recommendations for Create Search Insights!

What I love about optimizing videos for Search is that there really is no failure. There's only long-term growth waiting to happen! As long as you used the right keywords, descriptions, and hashtag, there's always the chance that users out there will search for the topic that your video covers! And of course, if you put in the effort to make it high-quality, then those users who watch your video are now watching for longer and trusting much faster. Using Creator Search Insights to get those right keywords and hashtags, you can feel much more confident in your video's growth, even if it isn't immediate!

Imagine spending all week planning out your video, being excited, shooting the content, editing it, and then posting it... only for it to just gain a few views initially. This isn't failure, this is a seed you've just planted. As seen from our webinar and our research, if you created your video with the right search keywords and hashtags used, your video can see some exponential long-term growth! That seed might end up being the tree that never stops growing so don't let it deter you.

And I say this often, but always remember to reflect. If a video didn't perform how you expected it, go over why it may not have. Put yourself in the shoes of your followers. Take it one step further (pun intended) and put yourself in the shoes of a random user coming across your video. Why are they watching? Why aren't they watching? At what point did they stop and why? Reflecting is one of the best ways to grow, so remember to ask yourself some questions, but also, don't be too hard on yourself!