Is it still worth going deep into Webflow in 2026, or is the "AI builds websites in 5 minutes" wave making that obsolete?*
I keep seeing posts and videos claiming that web designers are becoming irrelevant because AI tools can spin up a website in minutes. It's hard to ignore that noise, and I'm genuinely questioning whether investing more time into mastering Webflow makes sense.
But when I actually work through complete client projects, it feels like a finished website is only a small piece of the puzzle. There's strategy, information architecture, copywriting , SEO structure, CMS planning, accessibility, client communication, revisions, handoff... the list goes on.
AI tools seem great at generating a visual scaffold fast, but I'm not sure...
So my question to those with more experience: Is deep Webflow expertise still a valuable skill to build, or should I be redirecting my energy somewhere else? And do you think the "full project" complexity I'm noticing is real, or am I just rationalizing?