
learned the hard way that “free” traffic was eating my ad budget and a small lesson from running a $24/mo AI writing tool solo
solo founder here, building ReverseGPT.ai on the side. it takes AI-generated drafts and rewrites them so they actually read like a person wrote them (less robotic phrasing, more natural rhythm).
the niche is stupidly crowded, so I’ve been leaning on paid acquisition instead of waiting for SEO. quick lesson that might save someone money:
I dug into my search terms report and a huge chunk of clicks were coming from queries with “free,” “no credit card,” “without account” etc. people who were never going to pay. I’d been advised to keep “free” queries because some convert eventually.
other thing that surprised me: I assumed my pricing was steep until I actually lined up competitors turns out $24 unlimited is on the cheap end for the category. almost repriced based on vibes instead of data.
curious how other solo folks running paid ads decide what traffic to cut vs. keep. do you block free-seekers or nurture them?