r/marketingcloud

My I work with is planning to run a PoC to check if SFMC Next suits their communication and CDP needs

We have 45 active journeys, and migrating them manually would be not only a pain, but super expensive.

Programmatically, is it possible for us to move journeys to flows using APIs?

I believe it will not be fully one-click migration (building emails with complex ampscript must be refactored; complex decision split flow controls and more) due to the difference between data extensions and DMOs, but maybe having something to build the blueprint would initially help.

Has someone achieved something like this who can provide me some guidance? I will really appreciate it!

I am trying to send an internal email. Looking for a solution to get them added. If anyone has any ideas let me know.

This was my 5th attempt at taking the SFMC email specialist exam/marketing cloud engagement specialist exam. I winged it twice and studied moderately 3 times with trailhead and just this last time with ChatGPT. All of my scores have been from 59%-63% regardless of studying. I think the wording of the questions is what has been tripping me up the most. I worked a large mortgage company and run our lead-gen email and SMS campaigns for email and sms so I have lots of hands on experience in SFMC engagement. Is there a recommended practice exam that words questions similar to the actual SFMC exam? This is my last exam score.

Best practices - 67%
Content - 71%
Automation - 69%
Data - 69%
Reporting - 37%

63.8%

Thanks in advance for any help and recommendations.

Hi everyone,

Today, we trigger transactional appointment-booking emails from Marketing Cloud Engagement using API Events / extensions.
We’re now planning to move to Marketing Cloud Advanced / Marketing Cloud Next, and we want to build and manage the transactional emails directly in Marketing Cloud Core.

Our use case is:

● An external booking application creates or updates an appointment.
● This needs to trigger a transactional email immediately.
● The email template/content should be built and managed in Marketing Cloud Core.
● The booking application needs to pass dynamic appointment/customer data to the email.
● We don’t want to continue relying on Marketing Cloud Engagement API Events/extensions.

What is the recommended architecture for this in Marketing Cloud Core / Marketing Cloud Next?
Specifically:

What is the best replacement for API Events when the email itself is built in Marketing Cloud Core?

Is the recommended approach something like:
External system → Salesforce API / Platform Event → Flow → transactional email
Or is there a specific transactional messaging capability in Marketing Cloud Core / Next that we should be using instead?

If anyone has implemented appointment confirmations/reminders this way, I’d especially appreciate real-world feedback on the architecture, API capabilities, latency, and limitations.
Thanks!