the marketing strategy behind yesterday's Ramayana x MrBeast event
Here’s why it actually makes sense that MrBeast hasn't posted a video yet. Yesterday’s event was just an early teaser to build buzz. If he drops a video today, the peak hype hits this week and completely fades away in a month. Big promotions are engineered to peak exactly 1to2 weeks before a release to drive advance ticket sales. On top of that, a standard MrBeast video takes months to edit, add VFX, and dub into multiple languages, so they're definitely holding it for the launch window.
u/105am_ — 18 days ago