My theory on recent LinkedIn changes
My posts on LinkedIn took a dive after the recent algorithm changes — I know that I'm not alone, that's not what this post is about.
I've now seen so many people quote examples, like I used to get 1,000 views or I regularly got 50 likes, now I barely get 5 for any new posts.
I'm starting to wonder — and I'm putting it out there for discussion — whether Microsoft, in its ever increasing search for revenue, has done this on purpose hoping that more users will start paying to boost reach (especially those who valued their LinkedIn follower base and engagement)?
Is it a change to the algorithm for a better user experience or is it a money grab?
Keep in mind, this is the same Microsoft that tried to force everyone to pay for CoPilot as part of their Office 365 subscription renewal. We know how that ended. Customer revolt (only 1% of users now pay for CoPilot — an epic flop if ever I've seen one). I went one step further, I cancelled Office 365 for good. And don't miss it.