AI agents are running in your CRM right now. Did MOPs approve them?
A pattern is emerging across MAP environments. Management is pushing hard for AI wins fast. The people closest to the tools respond — and none of it goes through MOPs or RevOps.
It gets built in the shadow because governance has a reputation as the team that says no.
The risk is not hypothetical. In 2019, a rogue API write to a CRM contact record could create a duplicate. A rogue AI agent making the same mistake today can corrupt your entire lead scoring model or write junk across 400,000 records before anyone notices.
Do you see this? How are you managing it?
- Have you gotten exec buy-in for MOPs/RevOps governance around AI tooling specifically?
- What does "approved use" look like in your environment?
- Has anyone dealt with actual cleanup from an unsanctioned AI workflow writing back to Eloqua, Marketo, or Salesforce?
Not looking for hot takes on AI governance in general. What's actually working at the ground level?
It's 2 AM. Do you know what management-approved agents are doing to your CRM right now?
u/4thought_Marketing — 3 days ago