Ai compliance
If your website has a chatbot, uses AI to generate content (blog posts, product descriptions, images), or uses AI for customer analysis — and you have any EU customers — you may need to comply with the EU AI Act's transparency requirements.
The enforcement date was August 2, 2026. It's already here.
**Quick checklist:**
✅ **Do you have a chatbot?** Add a disclosure that users are interacting with AI
✅ **Do you use AI-generated content?** Mark it as AI-generated
✅ **Do you use AI images or videos?** Add labels or metadata marking them as synthetic
✅ **Do you use emotion recognition?** Inform the people being analyzed
✅ **Keep records** of all your compliance measures
**The penalties are serious:** Up to €15 million or 3% of your worldwide annual revenue.
**But compliance is simple:** The main thing is transparency. If you tell people when they're interacting with AI and mark AI-generated content, you're most of the way there.
I made a free guide that walks through the full checklist if anyone needs it. The key thing is to not ignore this — unlike GDPR, which had a lot of warning, this enforcement date has already passed.