I validated a SaaS idea with ads, got clicks, but no signups. Should I keep going?
Hi everyone. I’m trying to validate a SaaS idea before spending months building it, and I’d genuinely like feedback from people who’ve already built SaaS products.
The idea is basically an AI receptionist for appointment-based businesses that works through WhatsApp.
The original idea came from real people I know:
- A tutoring business with multiple tutors who wants automatic scheduling
- Two salon owners who want clients to book with specific staff members automatically
The system would let businesses:
- register multiple workers/tutors/stylists
- sync calendars/availability
- let clients book through natural WhatsApp conversations
- automatically handle reminders and scheduling
I followed the common “validate before building” advice:
- made a landing page
- created demo videos
- ran TikTok/Instagram ads
- tracked clicks and signups
The ads actually get decent clicks and website visits for very little money, but the conversion from visitor → signup is 0.
Now I’m trying to understand:
- Is this a sign the idea itself is weak?
- Or is this usually just a messaging/landing page problem at this stage?
- At what point would you personally stop pursuing a SaaS idea like this?
I’m not trying to promote it — I genuinely want honest feedback before investing months building it