Solid wax perfumes are unexpectedly working for my brand — how would you scale this?
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I run a small fragrance brand called Anbarbreeze and recently started focusing more on solid wax perfumes and customized gift packs instead of just regular perfume bottles.
Honestly, I didn’t expect people to react this positively to the gift pack side of it. Customers are posting stories, gifting them to friends, repeat ordering for cars and rooms, etc. The “experience” seems to matter as much as the fragrance itself.
Right now I’m trying to understand:
What would make a fragrance gift pack feel premium enough for you to buy again?
Do people prefer luxury oud type scents, clean fresh scents, or sweet gourmand styles these days?
And for anyone who scaled a small product business, what helped you grow faster — better packaging, better ads, influencers, wholesale, or content?
Would genuinely love feedback because I’m still learning and experimenting with the brand.