Consistency under emotional pressure is the real filter. The REAL talent.
Man, back in the day I used to send demos to labels and got the same response every time. "It's not what we're looking for at this time."
It was never about how good the music was. It was just their opinion.
That's why I started my own label in 2015.
After 20 years I've realized emotional pressure isn't just industry rejection. It's everything in your life hitting you at once — and still finding the energy to make music anyway.
Some of my best songs came from my worst moments. (breakups mostly, lol) The music was never the product. It was the medicine. The heal.
You have to love this enough to keep going after one like. After no likes. After rejection number 47, 447, or 4,447.
That's the filter. The real talent.
So the real question is — can you keep making music when everything around you says stop?