▲ 1 r/apparelstartup
How many fabric options are too many for a made to order clothing brand
I've found that a curated selection usually works better especially for first-time customers. Too many options can lead to decision fatigue, and people often end up postponing their purchase instead of making a decision.
I've noticed this while working with StudioSuits, where fabric choice is a big part of the customer experience. Giving people a solid starting point with a smaller selection while keeping additional options available for those who want to explore further, seems to create a much smoother buying process.
In my opinion,it's less about the number of fabrics and more about how they're organized and presented. A well structured catalog makes customization feel exciting instead of overwhelming.
u/Acceptable_Worth_996 — 6 days ago