how are you managing customer conversations across different channels today?
I’m researching SMB support workflows, and I keep hearing the same complaint:
Customer context is fragmented everywhere.
Email, phone calls, CRM notes, Shopify/orders, live chat, Slack, WhatsApp, IG DMs… people are constantly switching tabs trying to reconstruct what’s happening with a customer.
Curious if this is actually a big problem in practice.
What tools are you using to centralize this today?
What still falls through the cracks?
Which integrations feel essential?
Would especially love to hear from ecommerce, clinics, agencies, restaurants, home services, or anyone dealing with high customer volume.
Trying to understand where the operational chaos really comes from in smaller businesses.