My dealership thinks they are compliant with the recent FTC rulings. I’m not so sure.
So I’m sure many of you are aware of the letters the FTC sent to the largest 97 dealer groups regarding advertised pricing.
So I am noticing dealers are starting to comply and mine has done something that I don’t think is going to cut it.
They still have their advertised price as before, but now down below the price is a line that says “Included Add-Ons”. If you click the “i” in the circle it pops up and shows what these Add-Ons are.
But they are not included in the “big” price figure. So a customer will have to do math to get the real price instead of just seeing it.
Not sure this is going to cut it.
Thoughts?
UPDATE: They fixed it overnight. So now required adds are now part of the “Advertised Price” like they are supposed to be. Oops, too fast. Used are displaying correctly, but not New.