

Why I'm Running For Emery School Board (it's not what you think)
Neighbors United Calls Community Meeting Regarding the Sutter Hospital Proposal: Open to All
Sutter Proposal Tonight Draws Neighbors United Poster
emeryvilletattler.blogspot.comPixar Bears the Brunt of Disney Studio Layoffs
Hundreds of jobs lost at Pixar:
Neighbors United Urge Citizen Attendance at Critical Sutter Hospital Meeting
emeryvilletattler.blogspot.comSutter Hospital Brings Pushback From New Citizen Activist Group
emeryvilletattler.blogspot.comSutter: YIMBYs, NIMBYs and MIMBYs
The controversial Sutter hospital proposal is dividing Emeryville into three familiar camps: the YIMBYs, the NIMBYs and the MIMBYs.
The YIMBYs (Yes in my backyard) reflexively say YES to the project, not wanting the City Council to negotiate with Sutter for fear that Sutter will leave. The YIMBYs are in favor of everything Sutter proposes; the Horton Street Bike Boulevard should be destroyed, the traffic, the helicopters and the tallest building in Emeryville are all good. The NIMBYs (Not in my backyard) reflexively say NO to the project in Emeryville. The loss of the bike boulevard, the huge project generated traffic, the helicopters and 330 foot tower are all deal breakers (as are a host of other problems). The MIMBYs (Maybe in my backyard) are willing to listen to what Sutter is proposing and they are thinking the City Council should negotiate with Sutter to get the best deal possible for the people of Emeryville (a new park maybe?).
As is normally the case, YIMBYs are the bullies in the room, attacking MIMBYs and NIMBYs as illegitimate. The YIMBYs have control of the Council majority but the NIMBYs and the MIMBYs are big in the community. It should be interesting to see how this plays out. Will democracy (with transparency and accountability) happen? Or will this just turn into just another YIMBY steamroller?
Planning Commission Chair Says Sutter Project is a "Broken Promise"
Jordan Wax, Emeryville's Planning Commission Chairman says the Sutter hospital proposal is flawed to such an extent, it represents a "broken promise" to the people of Emeryville. Read about it in the Tattler: https://emeryvilletattler.blogspot.com/2026/06/planning-chair-sutter-hospital.html
Political Cowardice: The Essence of the Emeryville City Council
The people of Emeryville are arguably now more conservative than their neighbors in Oakland and Berkeley. This is to be expected when for years Emeryville built homes almost exclusively for tech bros and as a consequence morphed into the most expensive place to rent in the entire East Bay Area.
But for as conservative as we have become (see r/emeryville over the years for evidence), it still would be considered a bridge too far to assume the majority of Emeryville residents support Israel’s genocidal war in Gaza. There is no evidence Emeryville has slipped that far. And yet our political class ensconced in city hall clearly does support the genocide in Gaza. Four out of five Emeryville City Council members (Priforce dissenting) couldn’t even vote to support a ceasefire in Gaza after that same four voted to direct our city hall against the US war on Iran and the Russian war on Ukraine (Solomon wasn’t on the council for the Russian vote).
These council votes deliver a take away for the people of Emeryville: we have a large city council majority that has no political courage. And what can be said of politicians that lack political courage? They are self interested. We pay them to work in OUR interests but this is too much to ask of Courney Welch, David Mourra Sukhdeep Kaur and (the former mayor) John Bauters. The people of Emeryville are not desiring to send Israel more bombs to slaughter Palestinians but you wouldn’t know it by looking at who represents us.
The shame of political cowardice reflects on US the people of Emeryville.
Pixar Lied About Funding Emeryville Schools
Pixar Promised to Fund Our Schools - They Lied
I was going through some old papers the other day and I uncovered an election ‘door hanger’ promotion to get Emeryville voters to pass the 2004 Measures T&U on that November’s ballot. The city council had voted to give Pixar a gift of two city streets (Emery and Watts north of Park Avenue) for a campus expansion that Pixar wanted. They (Pixar) didn’t want to have to build a parking garage in their cramped space so the City of Emeryville volunteered the two public streets so Pixar could build a vast surface level parking lot for its employees.
At the time, Pixar warned that if it didn’t get Emery and Watts streets, they were going to leave Emeryville and never come back. This threat was issued right after they had just finished building their Emeryville campus, spending nearly a billion dollars.
Some community members thought the Pixar deal was bad for Emeryville and they went over the head of the city council and started a ballot initiative setting up the November 2004 vote. Emeryville voters ultimately believed Pixar's threat to leave and they passed the Measures T&U plebiscite and Pixar, victorious, then leveled the existing homes that were on the two streets and built their massive surface parking lot.
Pixar made a very specific claim to the people of Emeryville about their intent to continue to generously fund Emery schools if the people only pass Measures T&U. Pixar promised to “contribute $3 million a year to Emeryville’s schools, housing, traffic relief and public safety” (see the door hanger photo). The truth is that although Pixar did contribute more than $100,000 to Emeryville’s schools in 2004 before the election, since Measures T&U passed by the voters, no money has been offered to the schools since.
Pixar makes cute moves that children like but that’s it as far as helping children in Emeryville is concerned with this multi-billion dollar corporation that takes up almost 10% of Emeryville's geographic footprint. Instead of helping Emeryville’s schools like they promised, Pixar took two city streets worth over six million dollars to make a private parking lot and cynically stopped helping our schools once they got what they needed from voters (after spending more than $100,000 on the Measures T&U campaign).
Many Emeryville voters still haven't figured out some corporations lie. In subsequent elections, this pattern has repeated. Any serious deal would be put in writing in the form of a legally binding document. After a while, corporations probably figure we have it coming since we're so infamously dumb here in Emeryville.
MIMBYs Take A Center Path On Data Centers
With AI and crypto data centers in the news so much lately, Emeryville residents would be wise to know how the three different philosophic development models in our polity, position themselves on these consequential and controversial centers.
While Bloomberg News correctly identifies that AI and Crypto Data Centers are NIMBYs’ new target and that YIMBYs support these centers (in the name of deregulation and their pro-development world view), it should be stated that MIMBYs (Maybe In My Backyard) are agnostic on the subject of data centers.
So in a nutshell, it’s YIMBYs reflexively in favor of data centers, NIMBYs reflexively against them and MIMBYs open to looking at them on a case by case basis.
Any Good City Emeryville Council Members?
Which of the five Emeryville city council members are good and why? Any bad council members? What makes them bad?
Test Complete: Reddit Emeryville Censors Posts Based on Content, Not Rules Violations
Reddit Emeryville doesn’t like negative comments about YIMBY housing policy
My earlier post on r/emeryville YIMBY, a controversial topic conservatives have no patience for dissent about, is now complete. The results are definitive: It’s not breaking posted reddit rules that will get some posts deleted by reddit, it’s the non-specified ideological content that reddit doesn’t allow that brings the censorship, in this case concerns about handing over public housing policy to private development corporations. The test I have conducted reveals the reddit corporation doesn’t censor posts necessarily because of rules violations, rather some posts will get censored because of the left wing progressive nature of the post.
I made a reddit post that offered that the YIMBY/NIMBY narrative is overly simplistic and it doesn’t allow for people that think housing development (in Emeryville) should be looked at on a case by case basis; the very definition of anti-YIMBY thinking. The censors at reddit took down that post. I didn’t violate the reddit rules so I asked reddit what specifically was offensive in my post so I could re-write it and stay in reddit’s good graces: a reasonable request. But reddit did not see that as a reasonable request and my request for clarification was ignored. So, operating in good faith, I conducted a test (posting each of the four paragraphs separately) to find out where the offensive language was in my original post. The test results are in and they show there were no out-of-bounds language in my original post, just as I suspected. This is a factual because the four broken out paragraphs posted separately all were permitted.
What we are left with is disturbing: reddit users are not free to criticize YIMBY.
I know many (if not most) r/emeryville reddit members love YIMBY but do you guys (yes guys…as in: not females) really feel YIMBY housing policies, the corporate policies that have replaced formerly real public policy in California, are beyond reproach? People are not allowed to talk openly about housing policy in Emeryville anymore? Snide comments from clever reddit users scoring clever points against supporters of independent government policy is what the people who like democracy deserve? It’s going to be nothing but ‘own the libs’ here at r/emeryville? Are most of you Republicans (or Corporate Democrats)?
(TEST 4th and final Paragraph) Introducing MIMBY (Maybe In My Backyard)
This is a reddit censorship test:
There will be a future Tattler story about the rise of the MIMBY in Emeryville housing policy promulgation. True MIMBYs view each housing proposal on the merits and support democratically made policy backed by the force of law. No housing projects get to automatically pass muster on any basis except for that which is specifically presented to the people. MIMBYs say we get to have the kind of city and the kind of government we collectively want to have (insofar as the US Constitution is followed).
(TEST 3rd Paragraph Censorship) Introducing MIMBY (Maybe In My Backyard)
This is a reddit censorship test:
Since YIMBY and all their corporate money has controlled the narrative up until now, I hereby posit nuance in the form of a new acronym in this case history that better reflects how actual people think. As dumb as the YIMBY false binary is, I have come up with a new third choice for thinking people: MIMBY (Maybe In My Backyard). This exists now as a refuge against the thuggishness coming from the childish politicians and management at City Hall. It accurately describes me and any other thinking person that’s not in the thrall of Real Estate Investment Trust corporations (REITs) or those few people that truly are against all development as a matter of course (equally as dumb as abject YIMBYism).
(Censorship Test 2nd Paragraph) Introducing MIMBY (Maybe In My Backyard)
This is a reddit censorship test:
The Emeryville politicians Planning Commissioner Dianne Martinez, Council member Courtney Welch and former Council member John Bauters have publicly assigned to me the epithet NIMBY because I’m in favor of democracy and local control of our housing policy. Again, a very convenient and thuggish argument. This kind of politics should have consequences at the ballot box. People that don’t have basic critical thinking skills should not be rewarded with management of public policy I say.
(TEST) Introducing MIMBY (Maybe In My Backyard)
This is a censorship test:
The YIMBY movement in Emeryville and beyond is extremely popular with conservatives as everyone knows. YIMBY (Yes In My Backyard) grew out of an answer to a straw man meme they pejoratively labeled NIMBY (Not In My Backyard) as the other side of an invented coin. Both YIMBY and NIMBY concern themselves with how to craft housing public policy, the YIMBYs say. YIMBYs want to deregulate and the NIMBYs (to the extent NIMBYs exist in this cartoonish construct) want to keep housing policy regulation in place. YIMBYs are fond of using the two opposites in a cartoonish way: everybody is either YIMBY or NIMBY in their estimation and to the extent someone pushes back against their Procrustean box of convenience, they are quickly labeled as NIMBYs. I know because it has happened to me and I’ve seen it happen to others.
Censorship of posts at r/emeryville
My recent post about YIMBY vs NIMBY and MIMBY was inappropriately taken down. I say 'inappropriately' because the post didn't violate any of the reddit rules. I'm going to insist the reddit corporation abide by their own corporate rules for posting. The moderator is not responding to me asking for clarification so I am going to try to isolate what the problem is and then adjust my post to accommodate the reddit corporation. My test will also reveal if the problem is not my post violating the rules per se but if it's the content reddit doesn't like. The test will begin soon. It will involve me posting one paragraph at a time to try to isolate the problem wording. So please bear with me until the test is complete.
Praise for democracy and criticism of YIMBY is not allowed at r/emeryville
I'm sure the conservatives at r/emeryville appreciate this kind of censorship. Am I wrong?