How do you guys find 'Vegan Beauty' trends for K-Beauty brands?
I'm a Native Korean who is currently staying in SEA region (Malaysia). I do go back to Korea around twice in a year, and every time when I go back and shop around to buy some cosmetics, I have started to realized that K-Beauty brands are having lots of Vegan Beauty line-ups.
I have tried few Vegan certified brands for myself, but honestly speaking, I didn't really feel the difference from non-Vegan beauty products. I know that beauty products are highly dependable on each different individual's experiences, but to me, the Vegan Beauty trends that currently on-going in K-Beauty brands are somehow a little too overhyped.
Hence, I was just curious and decided to seek some opinions; do you guys find Vegan beauty trends in K-Beauty brands are reasonable and it works well with your skin overall? Or, do you think it's merely used as a 'Marketing strategy' and you don't really feel the difference from traditional non-Vegan beauty products?