u/AddEvent

There's a gap that doesn't get enough attention in event marketing. Someone registers for your event. They're interested. They filled out the form. And then... nothing happens on their end until maybe a reminder email shows up a day before.

That gap is where most of your attendance drops off. Not because people lost interest. Because they forgot. Life happened. The confirmation email got buried. They never blocked the time.

The simplest fix we've seen is getting the event onto their calendar the moment they register. Not in the confirmation email. Right on the thank-you page while they're still in "yes" mode. Once it's on their schedule, the calendar does the reminder work for you.

What's your biggest drop-off point between registration and attendance? Curious what patterns people are seeing.

Email had a long, messy start with spam, CAN-SPAM, deliverability wars, the slow build of best practices, etc.

Calendar marketing is coming of age in an era of faster tooling, smarter automation, and marketers who've already learned those hard lessons the first time around.

The window to establish yourself as a pioneer in this channel is shorter than people think.

What does "maturing fast" actually mean for how we build calendar marketing strategy now?