LO Pain Points
I'm the CEO of a small correspondent lender on the central coast of CA. I'm struggling to recruit LOs to our company and I'm surprised. We have great pricing, compensation, support, in-house lending, free GoHighLevel CRM with marketing done for the LOs but none of this is leading to meaningful conversations. Recruiting is out of control and every LO gets hit from every direction every day.
I suspect I'm not truly understanding the pain points and how to message to those and how to stand out amongst the noise from mass recruiting efforts. I'm starting to pivot the messaging to "control". For example, when a deal starts to go side-ways, how much control does the loan officer have in navigating the challenge and finding a solution to keeping the deal on track. In our company, our LOs have direct access to our in-house underwriter as well as the owners 24/7 and we solve these challenges immediately. No getting in line for a response for from underwriting or management.
I'm not trying to recruit here. I'm looking for feedback on this messaging angle and asking to hear from practitioners what your pain points are in today's market. If you ever consider responding to a recruiting attempt, what drives that decision and what is the method of communication that works best, ie. call, email, text...