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Nigo photographed at his office-home located in Harajuku, Tokyo. (1998)

Avavav is an independent fashion house striving for creative freedom, driven by humor, entertainment and design evolution. Founded in 2021, Avavav is led by Creative Director Beate Karlsson.

Club kid editorial from ‘92 Paper Mag featuring Liquid Sky, GAT, & Jean Paul Gaultier.

Scans via @storagebased

Lots of GORP & Grails

In honor of all the Moms today we break rank and are featuring some non-sneaker styles.

For the first time, Nigo (2GO) is hosting an exhibition & retrospective outside of Japan, covering his career as a pioneer in bridging the worlds of fashion, music, and streetwear.

Featuring over 700 objects, the space covers everything from a recreation of his teenage bedroom, to archival pieces and designs from BAPE, Humanmade, LV, BBC, Kenzo, and many more.

Running till Oct. 4 at Design Museum London, here are some highlights for those of us who won’t be able to make it over the pond by then.

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I say it’s Rocky but change my mind !

Nigo & Jun were 2GO & JONIO before BAPE and Undercover respectively.

Last Orgy was a pivotal column in the history of Japanese streetwear, laying the groundwork for the intersection of street culture and fashion in Japan. It was created by Hiroshi Fujiwara, a Japanese musician and fashion icon, has multiple collaborations with Nike and is regarded as the godfather of streetwear by many. The column was published in the independent street culture magazine Takarajima from 1987 and quickly became a cultural touchstone.

The Last Orgy column emerged from Fujiwara’s experiences abroad in the 1980s, where he was heavily influenced by the hip-hop and punk scenes in London and New York. Alongside Kan Takagi, Fujiwara infused the column with a mix of music, fashion, and cultural commentary that was unprecedented in Japan at the time.

They covered the latest in hip-hop, punk, skateboarding, and the most influential American brands like Stüssy, for which Fujiwara became the first Japanese member of the International Tribe. The column served as a bridge between Western and Japanese cultures, promoting a form of cultural hybridization that would become central to the ethos of streetwear.

The name Last Orgy itself came from a song by Fujiwara’s group Tiny Panx, a pioneering Japanese hip-hop band that played a significant role in introducing the genre to Japan. The song Last Orgy, released in 1988 on the Major Force label,

The Last Orgy 2 was Inspired by Fujiwara, NIGO, along with Jun Takahashi, the founder of UNDERCOVER, took over the mantle with their own column titled Last Orgy 2, which ran in Japan’s ‘Magazine for City Boys’: Popeye Magazine. This sequel column built upon the original’s foundation, expanding the conversation around street culture to include new music, fashion, and lifestyle trends. NIGO and Takahashi used Last Orgy 2 to explore and promote their own design work, further establishing their credentials within the fashion industry.

The success of Last Orgy 2 was instrumental in the opening of NOWHERE, a retail store in Harajuku, in 1993. Co-founded by NIGO and Takahashi, and partially funded by Fujiwara, NOWHERE quickly became a landmark in the Tokyo fashion scene. The store was known for selling exclusive streetwear items, including UNDERCOVER and A Bathing Ape(BAPE), NIGO’s brand that would later become iconic in the streetwear world.

Words via: YokoGao