After tracking 1,700+ LinkedIn posts for 2 months, I am confident Saves and Reposts matter more than Likes and comments.
I have been observing this for the past 1.5 years and I think not enough people are talking about it.
So many people are talking on this sub, how their post is failing despite they are getting good engagement.
So I went deep on big creators who are consistently getting 50k–500k impressions with good engagement. After checking 1,700+ posts, one thing became very clear.
Likes and comments feel good in the moment, but Saves and Reposts are what actually drive your reach.
LinkedIn algorithm doesn’t care if 300 people liked your post. It cares if someone found it valuable enough to:
- Save it (meaning - I want to come back to this )
- Repost it (meaning - I want my network to see this )
These two actions tell the LI algo your content has shelf life, and LI pushes it more.
Here is what I found:
Posts with high likes but low saves rarely go beyond first-degree network
Posts with even 15–20 saves consistently reach second and third-degree connections.
Reposts are the biggest reason a post gets new life even after 5–7 days.
The creators who are winning right now are not writing for likes. They are creating content people actually bookmark and share, how-tos, frameworks, original takes, cheat sheets, etc.
I can say this you are still only chasing likes and comments, you are playing the wrong game on LinkedIn.
Happy to share more from this analysis if anyone wants.
What has been your experience? Are saves and reposts moving the needle for you too?