How are you guys increasing AdMob eCPM for mobile games?
Hey everyone,
I’m currently working on monetization for a few casual mobile games and trying to improve my AdMob revenue.
I’m particularly interested in increasing eCPM without destroying fill rate or hurting retention by showing too many ads.
Right now I’m looking into things like:
- AdMob Mediation / bidding
- Adding networks like AppLovin, Unity Ads, Meta, Mintegral, etc.
- Rewarded ads vs interstitials
- Google-optimized vs manual eCPM floors
- Different mediation setups depending on country
- Better rewarded-ad placements
- Balancing eCPM, fill rate and ARPDAU
For developers who are already getting decent traffic:
What actually made the biggest difference to your eCPM/revenue?
- Did mediation noticeably increase your revenue compared with using AdMob alone?
- Also, which networks are currently performing best for you for rewarded ads and interstitials?
I'm especially interested in experiences with traffic from the US and Western Europe.
Would love to hear actual numbers/results if anyone is comfortable sharing them (e.g. before/after eCPM or ARPDAU).
Thanks!