A-Level Tutoring ad
Very new to Meta ads, running a campaign for a 6-week A-Level Maths bootcamp over the summer. I've tried changing the audience and visuals and strategies but not a single conversion yet. This is my current strategy which has been running for a day now. I KNOW IT SHOULD RUN FOR LONGER BEFORE I GIVE UP but I've tried a few different audiences and visuals over the past few weeks and got nothing. I'd appreciate any major issues with my current strategy listed below.
£10/day for the campaign
I've set my ads to optimise for sales/conversions and have tried my best to set up the Meta pixel along with the cookie consent stuff so that it tracks when someone clicks the PayPal buy button as a conversion and used that event as the one to optimise for.
I've got 4 ad sets, all with the same visual but with 4 different landing pages at 4 different prices
£264 - full bootcamp with 12 small group lessons
£100 - first 4 lessons of bootcamp
£50 - first 2 lessons of bootcamp
£10 - 30 min 1-to-1 taster lesson
Audience
Estimated audience size
55,700 - 65,600
Location:
United Kingdom: London (SW1W 0), London (SW1W 8), London (SW1W 9), Kingston upon Thames, SW7 (+1 mi), W8 (+1 mi), SW3 (+1 mi), London W11 (+1 mi), St John's Wood, London NW8 (+1 mi), Sloane Street Sw1X (+1 mi), Sw15 (+1 mi), White Hart Lane, SW13 (+1 mi), Wembley (+1 mi), Wimbledon England; Richmond England
Optimise locations:
Off
Minimum age:
25
Suggestions
Age:
40-65+
Gender:
Female
People who match:
Interests: Parent, Parents: Parents with teenagers (aged 13-17)
And must also match:
Interests: Private school (education) or University and college admission, Behaviours: Frequent international travellers