Real News vs. The Trap: How to Read the Fine Print. (Post 4/45)
Welcome back. Post 4 out of 45.
As we saw in post #3, penny stocks are pumped up by promoters to sell their shares off on the unwitting novice. There's one obvious question that remains:
When a penny stock pops off some "huge breaking news" how do you know whether it's actual company growth or just plain old marketing flair?
Here's the fast sanity check you must do each and every time.
Partnership" Trap (PR vs SEC Filing)
A press release (PR) is not an official financial filing.
Everyone is able to spend a couple hundred dollars to get a PR wire. The music of penny stock companies revolves around the use of such cliches as "Announces Strategic Exploration into Artificial Intelligence" or "Enters Strategic Agreement with Fortune 500 Leader.
Sounds insane, right?
Then you read the fine print. What they actually did was sign up for some basic Amazon Web Services subscription or purchase a couple of laptops from Dell.
The company will be required to file a formal 8-K with the Securities and Exchange Commission (SEC) in the event the news turns out to be material and generates actual revenue.
No official filing? What is it that is so excited about it; is it really just a blog post or a press wire? Assume it’s fluff.
- Click on the View Newsletter link in the email.4. Scroll to the Bottom of the Newsletter.
If you stumbled upon the stock in a tweet, Discord alert or email blast, then don't pay attention to the chart first.
At the very bottom, down in the tiny, faint text, there will be a link to the Terms .At the very bottom, in the tiny faint text, there will be a link to the Terms. Check for the Disclaimer.
Legally, paid stock promoters have to disclose if they were paid to hype up the stock. Don't forget the small print such as this:
A shareholder paid a “third-party marketing group” $25,000 to spread this commentary.
Read that carefully. Somebody invested $25,000 just for you to read about this stock today. Why? Millions of shares they hold and require you to purchase so that they can get their money back.
If you see a paid disclaimer, it's an ad, not a tip.
In this step, review the Financing / Balance Sheet. In this step, review the Financing / Balance Sheet.
Real companies have cash in the bank to run their business.
The vast majority of penny stock firms are on a thin profit margin. They make no money, have a lot of debt, and have only enough cash to pay their rent for the next month.
If a company is short on cash and their stock is rapidly rising on hype, they tend to immediately do one thing: Dilution. They create new shares and issue them onto the market in order to generate profits for themselves.
That brings us right into one of the worst killers of accounts in all of this space: Share Dilution and Reverse Splits.
In post #5, we'll be tearing the company apart that is wiping out the value of your stocks overnight.