Is this an ICP problem, a trust problem, or a fake problem?
I’m not sure if I’m targeting the wrong users, or if this is a fake problem
I’m building Data2Slide, a product that turns raw data like CSV, XLSX, text, PDF, or screenshots into presentation-style slide decks. The idea came from my own work. I used to spend time turning weekly sales numbers into decks for business teams. It was not technically hard, but it was repetitive: clean the data, make charts, write summaries, format slides, and make the whole thing look presentable. So I thought this could be useful for people in sales, HR, finance, ops, or reporting roles who need decks but don’t want to spend hours formatting slides.
But when I started reaching out to former colleagues and people I know on LinkedIn, I ran into a weird problem. People at larger companies often say they can’t try it because of data restrictions. They cannot upload internal sales, HR, finance, or customer data to a new AI product, which is fair. On the other hand, smaller teams or technical founders often say they can just use Claude, Codex, or some custom script to generate something themselves.
So now I’m a bit stuck. Maybe I’m just talking to the wrong people. Maybe the right users are not technical founders or big-company employees, but small agencies, consultants, freelancers, local businesses, or teams that already share data with external tools. Or maybe this is not a strong enough problem.
For people here who have built B2B, productivity, or AI products: how would you think about this?
Is this an ICP problem, a trust/security problem, or a sign that the demand is not strong enough?
For context, this is what I’m building: https://data2slide.com
