Why Are My WhatsApp API Numbers Getting Repeatedly Banned?
Guys, I almost had to shut down my business last year because of WhatsApp bans (I was using the regular WhatsApp Business app). I realized I needed to migrate to the official API. After trying WATI (too expensive) and getting banned there as well, I found a local platform in my country with fair pricing that worked in coexistence mode with my WhatsApp Business app. I’ve been using it on my phone since January and everything had been running smoothly.
I approve message templates through META (utility templates to reduce costs) and send them to leads. After they click the opt-in, I interact with them and eventually send the link to buy my product.
About a month ago, we bought another number for my business partner and connected it to the same platform, using it in exactly the same way as my main number. However, last week we started using my partner’s number for a different niche, targeting cold leads collected from groups (not collected by us directly), and yesterday his number got banned.
My number was still being used exactly the same way as before and had never caused issues, but a few minutes later mine got banned too (maybe because both numbers are under the same Business Manager?).
After review, both numbers were restored. This morning I did a test send to one lead and everything worked fine.
Later, my partner only replied to incoming messages — he didn’t send any outbound campaigns — and got banned again.
Then I sent messages to around 120 warm leads and got banned too.
How can I understand the real cause of this? Do you think I’m dealing with a serious problem now? We already requested another review. The platform developer said this has been happening to other clients as well.