u/AppointmentDue3933

Over the past two or three months, what appears to be an earthquake has been unfolding in the binocular market, as we've known it so far.
A few months ago, a post on a birdwatching forum (Birdforum) by a respected international expert highlighted a pair of Chinese binoculars with an unknown name (Yuemu, recently rebranded by various manufacturers under different names, including in the West) that, at a price of €200, offered optical performance practically at the alpha level of binoculars from the classic European trio (Swarowski, Leica, Zeiss) costing thousands of euros.
In this period, other enthusiasts have followed his advice and purchased these binoculars. All have more or less confirmed his high ratings for the optics, while noting that the price had since risen to between €300 and €400, still a very low price for that level of performance. A lower price, to be clear, even than the first binoculars that started this silent earthquake a couple of years ago, the famous SRBC, of ​​excellent workmanship and optics, only a little heavier and more expensive than this latest alpha-economic generation.    



At the same time, in recent months, the production of stabilized binoculars (usually more expensive due to their greater construction complexity) has begun in the East. Previously, production was limited to Japan and has only a few other Western centers. These binoculars are also starting to appear under various brands at prices decidedly competitive with Western and Japanese ones, although perhaps not to the extreme extent that is happening with traditional binoculars.

These two facts simply announce that very soon the binocular market, and outdoor optics in general, will no longer be what we have known until now.
An earthquake is underway, with all its technical, economic, commercial, and other implications.