What happens to all the newsletters people subscribe to but never read?
I asked a few friends how many newsletters they're subscribed to.
Average answer: 12.
Then I asked how many they actually open and read every week.
Average answer: 2.
That means roughly 83% of newsletter content never gets consumed. Not because it's bad — because life gets in the way. People subscribe with good intentions and then reality hits.
I've been thinking about this problem for a while. The content is good. The format might be the issue.
Text requires you to stop everything and focus. Audio doesn't. You can consume it while you're already doing something.
Has anyone here experimented with audio versions of their newsletter? Curious what the experience has been like for both writers and readers.
I've been using something that does exactly this — earbox dot space — converts newsletters into short podcast episodes.