I built a free assessment to help real estate agents stop marketing like someone they're not — would love your honest take
Seven years of working with real estate agents taught me one thing more than anything else.
Most agents aren't struggling because they lack hustle. They're struggling because they're using marketing strategies built for someone else's personality.
The Creative Introvert forcing themselves to do loud, high-energy Reels. The Analytical Introvert spending thousands on a branding package that feels completely disconnected from how they actually work. The agent who keeps copying what the top producer in their office does — and burning out because it never quite fits.
I've seen it over and over. And honestly? I lived a version of it too.
So I built something to try to fix that.
It's called the Agent Marketing DNA Assessment — a free tool that helps you identify your natural marketing personality type as a real estate agent. Not to box you in, but to give you a starting point that actually makes sense for you.
There are four types:
- Creative Introvert — storytellers, relationship builders, content creators
- Creative Extrovert — visibility-driven, charismatic, high-energy connectors
- Analytical Introvert — systematic trust builders, data-driven, process-oriented
- Analytical Extrovert — confident strategic leaders, consultative, network-focused
No type is better than another. They just require completely different marketing approaches — and most cookie-cutter advice out there ignores that entirely.
You can take the assessment here for free: https://meredithmarketing.ca/agentdna
I'm not here to sell you anything. I genuinely want to know if this lands.
What's your type? Does it resonate with how you actually show up in your business — or does something feel off? What did it get right? What did it miss?
I'd love your honest experience. The good, the critical, all of it. This framework only gets better with real feedback from real agents.
— Kathleen | Founder, Meredith Marketing