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The article says:

'That international positioning carries strategic implications that diverge sharply from typical Indian release patterns. Where marketing usually begins during production in India, “Toxic” follows a model closer to Hollywood practice: complete the film first, then build distribution partnerships.

“Right now I’ve taken a decision of taking my time and releasing this film,” Yash acknowledges. “That is really something my fans or people in India will not like. They’ll be upset because culturally you’re used to like once you start shooting the film, there is a timeline in their head. And unfortunately, marketing happens even if you don’t want to. The moment we start shooting, people start writing about it.”

The delay serves a specific purpose. Western distribution requires finished product for acquisition decisions, creating a structural mismatch with Indian production timelines where financial investment concentrates in final stages. “In the West everything starts when you finish the film,” he notes. “If somebody wants to buy the film or if somebody wants to be part of the film, they want to see the film because huge money is involved. Those are the things which is a challenge, but I think I have faith in my people, so they understand what we are trying to do is something what we all should do.”'

Thoughts?