u/Better-Bad-4505

people doing cold email for web design/dev services, what are you sending in the first email?

i'm starting to do outreach for websites/landing pages and i'm not sure what actually works best without killing deliverability.

my first thought was:

• screenshot/image of the redesign
• loom video
• link to the demo page
• or just pure text

but i also keep hearing that links/images/videos in the first email can send you straight to spam/promotions.

for people actually doing this:

• do you include links in the first email?
• do loom videos still work?
• are images worth it?
• or do you wait until follow ups before sending anything?

feels weird trying to sell websites without showing something