Sellers who've been through a campaign recently, what did you actually know about how it was going?
We sold recently and something has bugged me since. During the campaign our agent would call every Monday with "feedback from the weekend." It was always vibes. "Good numbers through, a couple of interested parties, one couple came back twice." When I asked what the portal stats looked like, how many enquiries converted to inspections, how our numbers compared to similar listings nearby, I got a screenshot of the Domain dashboard and not much else.
Meanwhile I make decisions at work off dashboards all day. It felt strange that the biggest transaction of my life ran on a weekly phone call and gut feel.
So question: what information did you actually get during your campaign, and what did you wish you had?
Stuff I would have wanted:
- how my views/enquiry ratio compared to comparable listings, not just raw numbers
- whether the buyer feedback was verbatim or filtered
- some basis for the "the market is telling us to adjust the price" conversation beyond trust me
Or is it just me and most people are happy not knowing? Interested whether anyone's agent actually ran a properly transparent campaign because I'd love to know what good looks like.