Lately i’ve been doing outbound and the biggest problem isn’t writing emails, it’s that most lead lists are just garbage.
a lot of “intent data” feels vague, outdated, or way too broad. i’m thinking about building something that gives sales teams personalized, customer specific buying signals tailored to their company, product, icp, and best customers.
example:
company: acme software
signal: hiring 3 new sdrs
evidence: acme has 3 open sdr roles posted this month.
why now: they are likely trying to grow outbound sales.
likely pain: they may need better lead data, sales tools, or outbound support.
best buyer: head of sales or revenue operations.
suggested opener: “saw acme is hiring a few new sdrs. usually that means outbound is becoming a bigger focus. curious how you’re thinking about lead quality right now?”
curious, do you use hiring signals or other buying signals in prospecting today?
would personalized buying signals like this actually be useful, or is this just another lead gen tool nobody needs?