Keeping product and engineering aligned when priorities keep shifting
We'll have a clear roadmap, then suddenly sales needs a feature for a big deal or leadership pivots strategy, and everything gets reshuffled. Engineering gets frustrated with the constant changes. I'm stuck trying to keep everyone on the same page.
What's worked for you? I've been experimenting with more frequent alignment sessions and visual roadmaps that show the "why" behind changes, but some ideas won't hurt.