u/Bubblyyy_14

I'm a sourcing coordinator at a cross-border home goods company. I lived by my spreadsheets, supplier trackers, quarterly SOPs, long-term sourcing roadmaps. I was proud of how organized I was. Then tools like Accio work started handling the stuff I'd spent months systematizing. Vendor research, price benchmarking, document sorting, all gone... My beautifully planned workflows are just... irrelevant now.

So I stopped. No more annual plans. I think in 4–6 week sprints and see what's still standing. Honestly? It's a bit demoralizing. I was good at planning. Turns out the skill I valued most was just... automatable. Anyone else feel like AI didn't just change how you work, but made you question why you were working that way to begin with?

I'm a solo founder. Started following Dan Koe about a year ago and just passed $300k ARR on my SaaS. Honestly, most of that growth came from finally figuring out how to write online and sell without feeling sleazy, and a lot of that is downstream of Dan's stuff.

If you haven't come across him, he went from broke and working dead end jobs to running a multi million dollar one-person business, all by writing online. 750k+ followers on X, 1M+ on YouTube, no team, no VC. His "how to fix your entire life in 1 day" post hit 150m+ views on X earlier this year and basically forced Musk to rewrite X's creator monetization rules a few days later. I read it on a really low day and it genuinely pulled me out of the hole.

A few things that stuck with me:

- Writing online isn't marketing, it's how you think, build an audience, and find what to sell, all at once

- Your content is your product's R&D. The posts that take off tell you what to build and what to charge for

- Audience first, product second. Distribution is the moat, not the thing you bolt on after launch

- Sell the transformation, not the features. Nobody buys a course, they buy who they'll become after taking it

- Most solo founders don't fail from lack of ideas, they fail from doing 10 things at 10% instead of one thing at 100%

I went through everything: 2 books, 200+ Koe Letter newsletters, 300+ YouTube videos, and a lot of his X posts, and turned it into 9 podcast episodes on writing online, building an audience, and selling as a one-person business. It keeps his actual frameworks and mental models, not just the takeaways.
Dan has had a big influence on me so I hope this gets more solo founders into his ideas without the months of reading.

If you don't have time to listen, sharing it would help another solo founder. Let me know if there's something I can do to make the post more useful.