Curious to hear thoughts on growth/appeal of the CPL
thoughts?
in my opinion, the CPL and/or Canada Soccer overseeing bodies have been failing at marketing the CPL to soccer fans in Canada.
Where do you really see great advertisement and marketing of this league outside of their own social media channels and their own „OneSoccer” network. Many people just seem to downplay the league itself. Especially now that the World Cup is co hosted by Canada, where’s theres opportunity to promote the league.
at minimum the CPL should also be broadcast to people who pay for cable tv subscriptions.
It’s failing to make the league appealing, and once a team performs worse it just snowballs for that club.
Remember for example; Pacific FC won the CPL some years ago and had good support, what happened to those potential fans? and now their stadium is 85% empty. Vancouver FC is also struggling to be appealing to people in that region.
Two clubs have already folded, now it might be a third with Pacific up for sale. How is it even safe for new owners to think it’s sustainable, especially in markets with smaller populations or cities more isolated from more populated provinces/areas. Are owners just at losses owning CPL clubs?