Spent 2 weeks researching why UGC creators struggle to land deals. Here's what I found.
I spent two weeks going down a rabbit hole, Reddit threads, Discord servers, TikTok comments, YouTube videos, just trying to understand why landing brand deals as a UGC creator is so hard. The pattern was everywhere. Creators aren't struggling to make good content. They're struggling to find brands actively looking, pitch without getting ignored, and know if they're getting a fair deal.
So I started building something to fix that. Before I go further though, genuinely curious about three things.
What tools or platforms are you actually using right now to find deals or manage outreach? What's broken or frustrating about them? And is there anything you've tried that completely wasted your time?