Was thinking about how to get more Trustpilot reviews without risking negative ones going public, and ended up building this with Claude in a couple hours.
It's a custom page that goes into a post-purchase email flow. Customer rates their experience with stars. 4-5 stars → redirected to Trustpilot. 1-3 stars → private feedback form that comes straight to you, never goes public.
The incentive to actually rate: they get a discount code for a free item on their next order over a certain threshold. So you're not just collecting reviews — you're also driving repeat purchases. Someone who had a good experience rates you, gets a code, comes back and spends again.
Not many brands do this. Most just send a generic "leave us a review" email and hope for the best.
Built it as a standalone HTML page embedded in Shopify via a custom liquid template, no apps, no monthly fees. Claude put together the whole thing pretty fast, I just directed it.
Sharing some screenshots — genuinely curious if anyone has done something similar or has suggestions on how to improve it. Would love feedback from people who know ecom better than I do.