Most PMs are sitting on an extra $30-$100/stay and not realizing it
I run a small STR portfolio in Florida and kept noticing the same thing over and over:
Guests were constantly asking for:
- early check-in
- late checkout
- extra nights
- local recommendations
- golf tee times
- fridge stocking
etc.
And most of us were either:
- manually handling it in messages
- saying no
- giving it away for free
So we started automating some of it.
What surprised me wasn’t just the extra revenue, it was the conversion rate.
People actually want flexibility during travel.
A guest paying $400/night suddenly doesn’t mind paying:
$25 for 1 hour early
$45 for 2 hours early
$50+ for late checkout
Especially families, weddings, groups, and flights arriving early.
What’s interesting is I think the bigger opportunity isn’t even the upsells themselves.
I think the real opportunity is:
- owning the guest relationship off-platform
- creating a better guest experience
- building direct booking pipelines
- monetizing the stay beyond the nightly rate
Feels like the STR industry is moving toward:
PMS + Guest Experience Layer + Revenue Layer
Curious what others are seeing?