Extremely high CPMs in new ads campaign (pet niche) — do they actually stabilize after a few days?
Launched a new campaign a few days ago (pet niche, US) and my CPM is insanely high — around $150.
What’s confusing is that the traffic quality doesn’t look that bad (CTR is okay, landing page views are solid, and I even had some sales (4 sales, cpa $70).
Is this normal in the learning phase?
Do CPMs like this usually drop after a few days, or is $150+ usually a sign something is off with the setup/creative? PD: metrics attached in comments.
u/CharmingThought2439 — 5 days ago